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Charities Not Donating To Social Media Giving

In my prior career lifetime, I worked as a database administrator for several organizations.  With the world of philanthropy, nothing is more crucial to your campaign than the interpersonal...

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The Opt-Out, By The FTC

According to this report from The New York Times, the Federal Trade Commission is considering an option for online browsers. Web advertisers who are not privy to the news, take a seat.  Just when tools...

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The Corner Kick: Bent By Programmers

A few weeks ago, I posted a piece discussing the viral marketing campaigns of assorted companies in anticipation of the World Cup, which begins this Friday morning.  It’s apparent that television...

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Online Privacy

Little things mean a lot, especially to advertisers.  The advertising industry is taking a hard stance against regulators with a new “i” logo that uses demographic and behavioral data to tell consumers...

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